Poynter Social Campaign

Social Media Graphics

Following a strategic positioning study for Poynter, I was brought in to translate the resulting research and recommendations into a social media campaign designed for vertical, short-form content. My role focused on distilling complex findings into clear, visually engaging graphics that could communicate quickly within the constraints of platforms like Reels.

I led the visual design across a range of content, balancing photography, iconography, data visualization, and typography within a narrow vertical format. The challenge was to prioritize the most meaningful information without overwhelming the frame, creating a visual system that made dense strategic insights accessible, legible, and engaging in a social-first context.