Beginner to Buyer

Podcast Graphics | Social Media Assets

“Beginner to Buyer” is a podcast series by Chase focused on guiding first-time homebuyers through the purchasing process with clarity and confidence. As lead designer, I developed the visual system across key art, social, and video, working within established brand guidelines while making the identity feel more approachable and human. The goal was to maintain the recognizability of Chase while softening its tone—shifting from purely institutional to something more supportive and conversational. The result is a visual language that complements the podcast’s step-by-step, real-world approach, helping make a complex financial milestone feel more accessible.