City vs City

Logo Design | Mockups | Storyboard Design

City vs. City is a social-first Chase series hosted by real estate personality Ryan Serhant, comparing two major housing markets across a series of ten short-form videos. The content was designed to help prospective homebuyers understand the differences between markets while highlighting Chase’s tools and offerings.

I collaborated with the Chase and production teams to develop the project’s visual language, creating the logo lockup, supporting graphic elements, and storyboard mockups that demonstrated how the graphics would interact with Serhant on green screen. Because the final footage had not yet been captured, I also sourced and composited high-quality reference frames from Serhant’s existing video appearances to create realistic production mockups for client review.

The resulting visual prototypes gave the team a clear picture of the intended execution before production, helping align the creative, client, and production teams around the final approach.