SONTRA

Brand Identity | Concept Development | Digital Experience

This project is a conceptual brand for a music-driven social platform designed to connect users across streaming ecosystems, allowing them to share and engage with music regardless of subscription. Developed at Parsons, I created a comprehensive identity spanning strategy, voice, and execution, including a full visual system and product experience. I was interested in building something that felt bold and immersive but still structured—using a high-contrast palette and a signature teal-to-fuchsia gradient to create a distinct, ownable presence across touchpoints. The system extends across logo lockups, typography, iconography, motion, and in-app experiences, with designed interfaces for profiles, feeds, and music discovery. The result is a cohesive and expressive brand world that reflects the emotional and social nature of music while maintaining clarity and control at scale.