Higher Impact

Social Media Graphics

The Higher Impact Report is Amazon Ads’ annual research study exploring the values and priorities that influence consumer behavior. For the 2025 report, Amazon Ads needed a series of social-first visuals that could distill key findings into engaging, immediately recognizable content.

I supported the visual design of the campaign, translating research-driven insights into a series of bold social graphics within Amazon Ads’ highly structured brand system. By combining expressive typography, vibrant imagery, and clear information hierarchy, the work gave the report’s findings a more dynamic visual presence while maintaining the consistency and precision of the Amazon Ads brand.